Israel will be painting the refrigerators on behalf of Nationwide Marketing Group to be later displayed at an ENERGY STAR art exhibit called, The Art of Recycling.
 |
| Michael Israel, inspirational artist, entertained the audience at the last PrimeTime! Kickoff in Texas. Michael will make a second appearance at the upcoming PrimeTime! Kickoff at Mandalay Bay Resort in Las Vegas to paint refrigerators for an ENERGYSTAR art exhibit in DC. |
Recycled refrigerator panels will be used as a canvas for renowned inspirational artist Michael Israel at the PrimeTime! by Nationwide Kickoff on Sunday, August 17 at Mandalay Bay Resort in Las Vegas.
Israel will be painting the refrigerators on behalf of Nationwide Marketing Group to be later displayed at an ENERGY STAR art exhibit called, The Art of Recycling: The Coolest Show in Town. The art exhibition will be held at the National Building Museum in Washington, DC from August 25 to September 2 and will showcase recycled refrigerators decorated by ENERGY STAR partner organizations from across the country.
“We saw the art exhibit as a perfect opportunity to introduce our new Nationwide Recycles logo that symbolizes our long-term commitment to conservation, the environment, and a national extension to our ENERGY STAR products sales efforts and campaigns like Recycle My Old Fridge,” said Richard Weinberg, National Merchandise Manager of Appliances at Nationwide. “Michael’s performance will help build excitement for our new logo that we hope will spread to all member dealers and vendor partners who attend the PrimeTime! Kickoff.”
The Nationwide Recycles logo is the organization’s brand wrapped in bright lime green arrows and circles with the addition of the word recycles in the same lime green color. The new logo will be displayed on water bottles, signage and publications during the three-day buying show.
|
http://rtoonline.com/Content/Article/jul08/MichaelIsraelPrimeTime080108.asp |
